How Marketing Real Estate Has Evolved


Back in the year 2000, the world was at the beginning stages of a major transition brought on by the development of the internet and the many website startups that followed. The new internet-based MLS system promised to dramatically change the way homes were sold, giving more information and power into the hands of the consumers. Websites like and became popular in 2013 as a resource hub for buyers and exploded in user count. At that point, we had truly entered a paradigm shift in the way buyers search for homes.

While there were many startups from 2013 to 2017 that offered new internet marketing tools to agents, the way buyers searched for homes remained relatively the same. Few listings had high-quality professional photos, and even fewer had any sort of a useful virtual tour. 2017 marked the beginning of a new era for the industry, starting a paradigm shift in the way buyers search for homes. Matterport released its Pro2 3-D camera, a true game changer. The 3-D camera provided an immersive online experience that gave buyers a true sense for the feel and layout of the property without seeing it in person. The camera and software effectively scanned and mapped an entire home, creating a rudimentary 3-D digital twin. 

We are in a unique second home market here in the Lakes Region, where many buyers are traveling from out of state and often can’t come up on a moment’s notice to view properties. For some buyers, canceling plans to come look at a home based solely on photos that may be misleading is not a risk they are willing to take. At Roche Realty Group, we were the first agency in New Hampshire to recognize the power and importance of this tool and offered it on every single one of our listings. No other agency of our size offered this service in-house the same way. 

It is no secret that as an industry, our services to sell homes are done at a significant expense. But a high-quality agent/agency with next-level marketing will help you recap that expense on the other end when your home sells for more at a maximum value. A top-notch agent will also be indispensable in handling the many unpredictable events and negotiations that accompany home sales today. As more and more tools become available to the public to help find their next home, we as an industry need to recognize that proving our worth goes beyond providing excellent customer service to our clients, salesmanship, and basic print and internet marketing. 

In the past few years, the strong seller’s market has made it relatively easy to sell a home online. Just taking good photos seemed to be enough to get a home sold. But it’s important to recognize that just because a home will sell quickly does not mean that it is selling for the highest value or with the fewest issues on the way to closing. Even though you may have multiple offers on a home, what seller would reject the idea of potentially receiving more, increasing their odds of getting a higher and or less problematic offer? Our focus as a real estate company is to achieve the highest price and maximum exposure for our sellers while protecting them from the many liabilities that come with selling a home. Especially on the internet, the first impression is the most lasting. Most buyers are visual learners. When a home is first listed on the MLS, there is a small window to garner the most attention. That’s why professional photography and new technology platforms are so critical. It’s also extremely important that the pricing strategy accurately reflects the current market. 

Fast forward to today, Roche Realty Group has leveled up to ensure that every single one of our listings gets the highest level of marketing and representation it deserves. Regardless of price point and for every listing, we provide the same level of marketing and digital media for entry-level listings that many agencies only reserve for high-end listings. 

We recognized early on that our clients have different needs when looking for properties.  While many of our customers loved the 3-D virtual tours, we found that some simply had a hard time navigating the system. Starting in 2022 and alongside 3D tours, we introduced high-end video walkthroughs with a cinematic-grade camera on every single listing to accommodate those clients.  We have found this to be incredibly successful in promoting awareness of our listings, as the number of views on both Matterport and YouTube and other real estate portals has been through the roof. Alongside this, every listing also receives high-end flash ambient photography, and drone photos/video, all of which are produced professionally in-house, with a quick turnaround. These tools are just the beginning and are the foundation through which our marketing is built. Social media, print, internet marketing, etc., all have their own unique need for each one of these forms of media. While we remain among the small few in the industry to go to this level for every listing due to its high cost, we feel that we owe it to our customers in every possible way. 

As information technology continues to evolve, we have committed ourselves to always being early adopters of whatever may benefit our customers the most. Where many agencies and photography companies are scaling back costs to inferior 3-D tour solutions, in 2022, we upgraded to the latest Matterport Pro-3 camera, which is the best in the industry, offering outdoor scans as an added feature with additional tools. Taking care of our customers both before and after the sale is our #1 goal. It is how we hope to continue to build a brand that lasts for generations.

Chris Roche

This article was written by Chris Roche, Managing Broker of Roche Realty Group with offices in Meredith and Laconia, NH, and can be reached at (603) 279-7046. Please feel free to visit to learn more about the Lakes Region and its real estate market.

Moving into new home young happy couple celebrating toast Champagne

Buying a Home? Follow These Tips & Tricks

Spring has officially arrived and launches the beginning of our spring selling season for real …

Read More →

How Marketing Real Estate Has Evolved

Back in the year 2000, the world was at the beginning stages of a major …

Read More →
Mount Washington, New Hampshire

New Hampshire — 30 Reasons to Move Here!

With lakes, beaches, mountains, forests, rivers, and the ocean for people who enjoy the outdoors, …

Read More →
New Hampshire Ski Resort

Ski Resorts in New Hampshire Are Ready for Spring Skiing!

It’s been a good week, and mother nature hit our region with a blanket of …

Read More →
Market Trends

Real Estate Market Trends to Follow

I’ve been pulling up some current research on the real estate market on a national, …

Read More →
Carol Mattice

Roche Realty Group Welcomes Carol Mattice

Meredith — Frank Roche, President of Roche Realty Group, Inc, with offices in Meredith and …

Read More →
Kevin Shaw - Roche Realty Group

Kevin Shaw of Roche Realty Group is Top Producer for 2022

Laconia— Frank Roche, president of Roche Realty Group with offices in Meredith and Laconia, recently announced …

Read More →
Lisa Lewis

Lisa Lewis Joins Roche Realty Group

Meredith — Frank Roche, President of Roche Realty Group, Inc, with offices in Meredith and …

Read More →
Wanda Keenan

Wanda Keenan Joins Roche Realty Group

Meredith— Frank Roche, President of Roche Realty Group, Inc. with offices in Meredith and Laconia, …

Read More →
Land for sale

Buy Land in New Hampshire — They’re Not Making it Anymore

The science is in and the more trees a state has, the happier and less …

Read More →
The Price of Real Estate

Did The Price of Real Estate Increase in Your Town?

Everyone’s always interested to see how their real estate values have performed over the past …

Read More →
Laid off employee in recession

Are We Headed into a Recession?

It’s pretty big news lately; Microsoft, Amazon, and other tech companies have laid off more …

Read More →
Price Reduced

2022 vs. 2021 — Is The Lakes Region’s Frenzied Market Over?

It’s that time of year to provide all of you with an update on real …

Read More →
Roche Realty Meredith

Roche Realty Group Reports a Record of $181 Million in Sales

               Meredith- Frank Roche, President of Roche Realty Group, Inc, …

Read More →
Hillside Inn Winter

12 Things To Get You Through The Winter Months

On December 21st, the winter solstice marked the start of when days will begin to …

Read More →
Housing Inventory Lacking - Lake Winnisquam, NH

Lake Winnisquam, NH’s 4th Largest Lake is in Strong Demand

There are literally 273 lakes, ponds and rivers to enjoy in New Hampshire’s Lakes Region. …

Read More →
Interest Rates

Will We Ever See 1980s Interest Rates?

I was with a Realtor® friend of mine this past week, and we discussed what …

Read More →
Hikers overlooking the lake in New Hampshire, voted "Best State to Live in America" in 2020.

Squam Lake — a Lakes Region Treasure

This past summer, I was invited for lunch and a nice boat ride around Squam …

Read More →
Shop Local New Hampshire

Small Business Saturday in New Hampshire!

We have many things to be thankful for here in New Hampshire, plenty of natural …

Read More →
Couple downsizing to smaller home

Does Downsizing Your Home in Lakes Region Make Sense?

There are many things to consider when planning to sell your home to downsize into …

Read More →
Newfound Lake, New Hampshire

Newfound Lake is the 8th clearest lake in US

Newfound Lake is the 8th clearest lake in the United States New Hampshire has a …

Read More →
Echo Lake New Hampshire

New Hampshire Rankings are Impressive!

New Hampshire has always been fortunate to land in many of the country’s top 10 …

Read More →
Lakeside at Paugus Bay

Impressive New Construction in the Lakes Region

For new construction sales in New Hampshire’s Lakes Region, 2022 has shown very impressive results. …

Read More →
Inflation and housing prices

How Inflation Impacts Lakes Region Housing Prices

I was out with a friend this week on Squam Lake, and we were talking …

Read More →
Picture of author in the Grand Canyon

Is Lake Region Real Estate Drying Up Like The Southwest?

I just returned from a trip to Nevada, Arizona, and Utah this past week. Put …

Read More →
Brook Hill at Meredith: New luxury homes in Meredith, NH

Brisk Sales at Brook Hill in Meredith

Meredith— Sales at Brook Hill, a new luxury townhouse community in Meredith, have been exceptional …

Read More →

Impressive Sales at Lakeside at Paugus Bay

Laconia— Sales at Lakeside at Paugus Bay, a new luxury waterfront condominium community on Lake …

Read More →

Four Decades of Change in Lakes Region Real Estate

We were talking in the office the other day regarding how much the real estate …

Read More →
Supply and demand graph, real estate housing

The driving forces in the demand for NH housing

It is no secret that our country has seen some incredible growth in the real …

Read More →
Holderness, NH

Holderness Bridges Big Squam and Little Squam

Holderness is a lakeside community in the foothills of the white mountains on New Hampshire’s …

Read More →
high inflation

Energy & Ukraine Crisis Compared to 1970s Inflation

Russia’s invasion of Ukraine has emerged as a black swan event rattling the world during …

Read More →
Tilton, NH

Tilton — The Gateway to New Hampshire’s Lakes Region

Tilton, New Hampshire, is considered the gateway to New Hampshire’s beautiful Lakes Region because of …

Read More →
Map of USA: How Real Estate Trends affect the Lakes Region

How Real Estate Trends Affect the Lakes Region

New Hampshire’s Lakes Region & New Hampshire Can you believe a new analysis from Zillow …

Read More →
Laconia NH

Laconia, NH — A City on the Rise

The 17,000 resident “City on the Lakes” is nestled on the shores of three of …

Read More →
Two ice sailing enthusiasts on Lake Winnipesaukee.

Waterfront Sales Activity and Real Estate News

Here’s an update on the waterfront sales activity that we experienced over the past two …

Read More →
Tuftonboro, NH

Tuftonboro — “The Diamond in The Heart of New Hampshire”

Located just west of Wolfeboro, Tuftonboro is called “The Diamond in the Heart of New …

Read More →
Aerial view of Lake Winnisquam and Sanbornton, New Hampshire

The Rural Character of Sanbornton, New Hampshire

Sanbornton embodies all that one expects to find in an old New England town. This …

Read More →
Castle in The Clouds is one of Moultonborough's largest attractions.

Moultonborough’s 66 Miles of Shorefront Captivates

By landmass Moultonborough, NH is the largest lakefront community in the Lakes Region with 59.7 …

Read More →
Kevin Shaw - Roche Realty Group

Kevin Shaw of Roche Realty Group is Top Producer for 2021

Laconia— Frank Roche, president of Roche Realty Group with offices in Meredith and Laconia, recently …

Read More →
Wolfeboro, NH — The Oldest Summer Resort Town In America

Wolfeboro, NH — The Oldest Summer Resort Town In America

Wolfeboro: a Brief History Nestled in the foothills of the White Mountains and on the …

Read More →

Roche Realty Group Reports Record of $170 Million in Sales

Meredith- Frank Roche, President of Roche Realty Group, Inc, with offices in Meredith and Laconia, has …

Read More →
Meredith NH

Gilford and Meredith NH – How Do They Compare?

There are 25 towns and cities comprising the Lakes Region. This week I thought I …

Read More →

EM Heath, LLC Acquires 1084 Union Ave in Laconia

The future of Ace Hardware EM Heath LLC in Laconia became solidified this past week …

Read More →
Roche Realty Group Sells Landmark Commercial Building in Gilford, NH

Roche Realty Group Sells Landmark Gilford Commercial Building

Gilford- One of the most visible, historic landmark commercial properties in New Hampshire’s Lakes Region …

Read More →
New Commercial Constructioin in Lakes Region

Commercial Sales Increasing in the Lakes Region

Recently I’ve been outlining the sales activity for residential, waterfront, and multi-family apartments in the …

Read More →
Laconia NH Commercial Building Sale

New Owner for 8,447 Sqft. Commercial Building in Laconia

Laconia— Exciting news for the downtown Laconia district. Another substantial commercial building, including approximately 8,447 …

Read More →

Strong Demand for Multi-Family Apartments in NH’s Lakes Region

Last week I was driving through Loudon Road in Concord in the busy heights area, …

Read More →
NH Lake

Area Lakes Show Considerable Appreciation

Below you will find data and insight into what’s happening in sales activity on 8 …

Read More →
inflation in shopping center / grocery store

More Inflation Concerns

More Inflation Concerns I submitted an article a while ago titled “Is Our Current Inflation …

Read More →
Alpenrose Village Retail Center located at Rte. 11 B / Rte. 3 in Weirs Beach, Laconia

Roche Realty Group Sells Alpenrose Village Retail Center

Laconia, NH – Tom Drouin of Roche Realty Group in Meredith represented both the seller and the …

Read More →

Leave a Comment