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Local Ownership Local People Local Decisions An Independent Leader in Lakes Region Real Estate— We Sell the Lakes Region!™ 3 Offices Serving the Entire Lakes Region Meredith Laconia MouLtonborough 97 daniel Webster highway Meredith, NH 03253 603-279-7046 • 1-800-926-5253 (One mile south of Rte. 104 on Rte. 3) 1921 Parade road Laconia, NH 03246 603-528-0088 • 1-888-214-0088 (At the entrance to South Down Shores) 118 Whittier highway Moultonborough, NH 03254 603-253-7771 • 1-800-401-7566 (1/2 mile north of the lights in Ctr. Harbor) What Sets Us Apart Local Ownership • Local People • Local Decisions “Our marketing strategies are tailored to fit your individual needs.” Strong personal relationships are the foundation upon which Roche Realty Group was built. Today, this philosophy remains the cornerstone of our company. With 3 offices, a team of 35 professional REALTORS ® and a support / marketing staff of 11, our company is growing and changing to meet the needs of our clients and the communities in which we serve. Today, Roche Realty Group is one of New Hampshire’s largest independent real estate companies. Not being tied to corporate or regional ownership or franchises gives us the ability to be flexible, the power to be creative and the strength to be leaders. For over 30 years, the name “Roche” has been respected in Lakes Region real estate. Everyone in our organization—all with local ties to the community—is deeply committed to providing you with whatever it takes to make your real estate dreams become a reality. We utilize various cutting-edge technologies. Our comprehensive advertising program, state-ofthe-art web presence and extensive networking capabilities enable us to sell your property in the fastest time possible. Our marketing strategies are tailored to fit your individual needs. We welcome you to learn more about our real estate firm and we look forward to helping you make informed real estate decisions. Frank roche, gri President Roche Realty Group, Inc. www.rocherealty.com © 2007 by Roche Realty Group, Inc.. Design by Heather Roche (www.HeatherMRoche.com). This publication is not designed to solicit other broker’s listings. Printed in the USA. 2 a Marketing Mix that delivers results Roche Realty Group is the leader in innovative property marketing strategies. We’re embracing state-of-the-art technology, marketing mediums and publicity techniques for unmatched exposure. Our full-time marketing and graphic arts department provides in-house planning, strategy, production and support to our REALTORS ® and clients. We produce a variety of custom marketing materials including 36 page color magazines, color property flyers, direct mailers, newsletters and postcards. Our combination of display and classified print advertising along with internet exposure and extensive virtual tours is unsurpassed in central New Hampshire. our Flagship Properties Magazine We publish a 36 page full-color magazine several times annually which details all of our available properties. 75,000 copies are produced with each issue (225,000 copies annually). Our magazine is distributed at 270 high-traffic locations throughout central New Hampshire, Waterville Valley and the Loon Mountain region. Over 17,000 copies of each issue are mailed to an extensive customer database. Additionally, we distribute the magazines in small Massachusetts newspapers as an insert. We’re very proud of the quality of our magazine and its continued growth since it began in 1991. We feel our magazine sets us apart from the competition. We Sell the Lakes Region!™ 3 The Powe r of the I nte rn e t Recent surveys have determined that approximately 80% of home buyers start their search on the internet. At Roche Realty Group, we recognize this trend and we’ve made significant investments in our web site, www.rocherealty.com, and search engine exposure. Visitors to our site can view multiple photos and high quality virtual tours. They can search our expanded featured properties section as well as the entire New Hampshire Multiple Listing Service. (Our web site is updated every hour with current MLS property information.) Visitors to the site can learn about community information such as schools, lake demographics, golf courses, ski areas and other attractions. They can find open house listings and local weather updates, and can sign up for daily real estate updates through e-mail notification based on their individual search criteria. Additionally, they can access and download our helpful relocation kit and 36 page magazine. roche realty group Web site addresses All roads lead to www.rocherealty.com, and there are many routes to get there. Roche Realty Group has acquired a number of popular web site domains that divert web site traffic directly to www.rocherealty.com, including: nhlakeproperty.com lakesregionrealtor.com lakesregionnhrealestate.com winnipesaukeelakefront.com nhluxurylakefronthomes.com We Promote our Properties using: rocherealty.com luxuryrealestate.com homes.com realtor.com yahoo.com nneren.com homesandland.com lakesregion.org winnipesaukee.com lakewinnipesaukee.net lakehouse.com boston.com wallstreetjournalonline.com (wsj.com) aol.com msn.com move.com Roche Realty Group, Inc. has contracted with an online search marketing company in which the company has obtained the exclusive registration of 13 of the best keyword phrases in New Hampshire and the Lakes Region (i.e. new hampshire, new hampshire real estate, Lake Winnipesaukee real estate and ten other key phrases) which directs Roche Realty Group’s web site to pop-up with a visual banner billboard presence above all the search results on the first page of the top 12 search engines. This patented technology utilizes the My Space Guardian tool bar. Myspace.com is currently ranked as the world’s 3rd largest website visited daily, just under Google and Yahoo. It also works in conjunction with Skype, which offers free voice over IP with video conferencing. With our guaranteed positioning, we have been able to grow our internet site with a pipeline of increased traffic which results in increased leads for our client’s properties. google® this… We’re constantly striving for top rankings in search engines such as Google ®, Yahoo ® MSN ® and 9 other top search engines. Banner Billboard Display First Page Search Positioning! 4 the Lakes region’s 3rd Most Visited Website! roche realty group is ranked by alexa® as the 3rd most visited web site in the Lakes region for all categories! Who is Alexa®, and what do they do? Alexa is a national unbiased web site research and ranking company which measures the popularity and statistics of web sites around the globe. Luxury & distinctive homes World-Wide Connections Our international network includes designation as a leading broker of premium real estate by Who’s Who in Luxury Real Estate, an independent compendium of the world’s most prestigious brokerage houses. With 650 firms worldwide in this exclusive organization, over 1000 offices and more than 15,000 agents, our coverage extends all over the world. Property listings within our Luxury & Distinctive Marketing Program are featured on Luxuryrealestate.com, rated “Best of the Best” by Forbes ®. This site continues to introduce cutting-edge technology in its field and has developed into one of the world’s finest all-inclusive databases of luxury properties for sale. The truth is, luxury homes and distinctive properties require specialized marketing to reach the buyer. At Roche Realty Group, we understand what’s required to reach affluent buyers across the globe. Some of our marketing vehicles for Luxury & Distinctive properties include Luxury Real Estate Magazine ®, The Dupont Registry®, Yankee Magazine ®, Antique Homes®, Homes and Land Magazine ®, The Wall Street Journal Online ®, The Boston Globe ®, Boston.com and many more high-end magazines and web sites. Our luxury & Distinctive Homes Program is specialized and tailored to help sell properties of distinction and higher price points. Roche Realty Group is your best choice for marketing your luxury or distinctive property, and our international internet exposure is targeted to achieve maximum results. 5 Reaching Buyers with Direct Mail At Roche Realty Group, we have an ongoing and targeted direct mail campaign. Our magazine is mailed 3 times annually to a customer database of over 17,000 potential buyers. (51,000 Mailings). Our magazine is also forwarded to all members of 5 different Chambers of Commerce, Lakes Region Association members, real estate offices in New Hampshire, CEO’s and Personnel Managers at major companies and employers, and an extensive prospect database. Print Advertising— Local, Regional, National & Global At Roche Realty Group, we appreciate the power of print. We frequently run display and classified advertising to promote our properties for sale, locally, regionally and nationally. Some of the publications we advertise in include: New Hampshire Reach The Laconia Citizen Manchester Union Leader Weirs Times Lakes Region Home Guide Concord Monitor Meredith News Plymouth Record Enterprise Franklin Trumpeter New Hampshire Business Review Homes and Land Magazine Foster’s Daily Democrat Laconia Daily Sun The Laker The Penny Saver Out-of-State Reach The Boston Globe New England Real Estate Journal Who’s Who in Luxury Real Estate Essex County News Andover Townsman Hartford Courant Providence Journal Waterfront Magazine Antique Homes Distinctive Homes Yankee Magazine Miscellaneous Broker Open Houses Public Open Houses Press Releases Newsletters Just Sold Cards Videos of Several Communities Postcards -C u s to mf C ro e at wn ur e mo Tr a suld yc ing eilin An s th gs der r ou • son gh Top w in ou of t do t he ws k it lin ch • e st en a pp Gr a in a nit li a l es • nce s st ek Fir s e el itc epl he n ace c ou a nd s in nte fa m t he • rt ily liv Cen ops (g a ing tr a • m e) ro o l a ir Fou ro o m con rm m a in dit dec t en ion ks a nc ing e fr *C ee v o new ming n ie w ing bea marin ex t sp ri u a for tiful n , mari ng, co resid nstr ewly na uc ti ents resto club on h to e of njoy red sa ouse an d ndy . bea ch • • • Fro m the Top of Ak wä Sol eil! Lak eW in Wa nipes terfr a ont ukee’s Res N ort ewes Com t Pr em mu nity ier S pe c tac ular lake &m o un tain v iew s! 37 W indja mme r Rid Lu ge • in th x ur y Laco is n liv ing nia, ewly NH at Buil t by built it’s bes offe rs th a ma 3,500 t ca n ste b s e cra finest r buil qua re e found ftsm d fo q a ns ua lity er, this ot hom hip m to b ater ia home e! e fo und ls a nd ... B oa t sli p in clud ed Liv in g ro om with fire plac e 6 high Quality Virtual tours Of Individual Properties We promote our exclusive properties with state-of-the-art custom zoom virtual media tours on www.rocherealty.com, realtor.com, Wall Street Journal Online, AOL.com, MSN.com, move.com, nneren.com and LuxuryRealEstate.com. Lakes region relocation guide At Roche Realty Group, we publish a 36 page Relocation Guide, which is distributed to CEO’S, Human Resource and Personnel managers of industries throughout New Hampshire. Our guide profiles all Lakes Region communities and highlights major employers in the region. The Guide also provides demographic information relating to the Lakes Region and the State of New Hampshire, including the many lakes and golf courses throughout the Lakes Region. In addition, Roche Realty Group is listed in the National Association of REALTORS ® Relocation book. We are connected to numerous Real Estate companies worldwide through our affiliation with LuxuryRealEstate.com, providing us with mutual referrals. Virtual Tours giving back to the community “Roche Realty Group REALTORS ® are involved. They care about the communities in which they serve.” Roche Realty Group is an Active Member of: Meredith Area Chamber of Commerce Laconia / Weirs Beach Chamber of Commerce Waterville Valley Chamber of Commerce Squam Lake Chamber of Commerce Wolfeboro Chamber of Commerce Lakes Region Association National Association of REALTORS ® New Hampshire Association of REALTORS ® Lakes Region Board of REALTORS ® Northern New England Real Estate Network Who’s Who in Luxury Real Estate and Management Our REALTORS ® Staff have served on various boards and committees in their local communities over the years and help support local schools, sports teams and organizations such as: Lakes Region Board of REALTORS ® Lakes Winnipesaukee Watershed Association Squam Lake Association New Hampshire Humane Society Appalachian Mountain Club Laconia / Weirs Beach Chamber of Commerce Lakes Region Association Lakes Region United Way ® New Hampshire Electric Cooperative Area Little League, Football and sports teams Lakes Region Youth Hockey Gilford and Loconia Rotary Club New Hampshire Music Festival Tamworth Caregivers Gilford Budget Committee Moultonborough Planning Board Moultonbourough Historical Society Gilford & Moultonborough Conservation Commission Tamworth Community Nurses Association Belknap Mill Society Various condominium associations Lakes Region Board of REALTORS ® Scholarship Fund 7 Commercial & Investment Property Division Roche Realty Group has consistently placed at the top in Lakes Region Commercial & Development Sales. We provide a sixteen page list of Commercial & Development Sales we have participated in. (171 Sales) Our Commercial / Investment Agents are experienced and knowledgable in commercial sales, business opportunities and development projects. Our agents come from a variety of business backgrounds such as finance, banking, insurance, accounting, development and direct marketing. Roche Realty Group can assist you in all aspects of commercial and business sales, subdivisions, condominium developments and condominium conversions. Rental Division Roche Realty Group offers a Rental Division. We have many condominiums, single family homes and cottages to choose from. A wide selection of vacation rentals are available at South Down Shores on Lake Winnipesaukee—the Lakes Region’s largest planned community. For information, visit our web site at www.rocherealty.com and click on “our rentals” or please e-mail rentals@rocherealty.com. Our 3 Office Locations 97 Daniel Webster Highway Meredith, NH 03253 603-279-7046 • 1-800-926-5253 (1 mile south of Rte. 104 on Rte. 3) 1921 Parade Road Laconia, NH 03246 603-528-0088 • 1-888-214-0088 (At the entrance to South Down Shores) 118 Whittier Highway Moultonborough, NH 03254 603-253-7771 • 1-800-401-7566 (1/2 mile north of the lights in Ctr. Harbor) We Sell the Lakes Region!™ www.rocherealty.com 8